TIME FOR THE UNUSUAL

We are rethinking traditional timekeeping. We build high quality watches that use just the right amount of technology to set us apart from both smartwatch and classic watch brands. We focus on adding value to our customer’s lives by combining style with functionality and being truly unique.

SCANDINAVIAN DESIGN MEETS SWISS ENGINEERING

Our watches are created according to Scandinavian design principles: Functionality, simplicity and clean lines, and when it comes to watch-making, Swiss engineering is best in class. That‘s why it’s at the core of everything we do.

HAND MADE FROM HIGHEST QUALITY MATERIALS

When it comes to quality, we don‘t cut corners. All of our products are hand-made with the finest materials. Italian leather, high grade stainless steel and mineral hardened glass are used extensively to provide our customers with premium products and experience(s).

WE ARE A TRULY INTERNATIONAL TEAM

It all started in Brooklyn, NY. This is where our founder Igor Basargin joined up with Masashi Kawamura, a renowned Japanese Creative Director, to come up with the concepts of our watches. After successfully launching, we are now operating worldwide, with offices in New York, Switzerland, Vienna and Hong Kong. Our team is made up of multiple Nationalities.