WHAT? makes us different

What? Is not your average watch brand. We strive to implement meaningful features in ordinary things. It makes our products truly special.
It is not a classic brand. It is not a casual brand. It is WHAT? .

Tell everyone WHAT? Makes you different.

TRANSPARENT BACKPACK

Discover our first accessory collaboration with a young and creative fashion brand JS by Julia Skergeth.
It comes in 3 different prints. "WHAT? makes you different", "WHAT? is inside" and "WHAT? the f*ck"

Be transparent with your thoughts and actions. Be different

#WHATMAKESYOUDIFFERENT

CALENDAR WATCH

Your Schedule on Your Wrist

RADAR WATCH

Press the Button to Find Your Style

TIME FOR THE UNUSUAL

What? is revolutionizing the watch industry one watch at a time.

All our watches have an epaper display and a very unique function. Find out more about what makes our watches so unusual.

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