WHAT? makes us different
Is not your average watch brand. We strive to implement meaningful features in ordinary things. It makes our products truly special.
It is not a classic brand. It is not a casual brand. It is WHAT? .
Tell everyone WHAT? Makes you different.
Discover our first accessory collaboration with a young and creative fashion brand JS by Julia Skergeth.
It comes in 3 different prints. "WHAT? makes you different", "WHAT? is inside" and "WHAT? the f*ck"
Be transparent with your thoughts and actions. Be different
The perfect gift for the stylish executive with enough of a design eye to realize that wearing an Apple Watch still looks pretty doofy
TIME FOR THE UNUSUAL
What? is revolutionizing the watch industry one watch at a time.
All our watches have an epaper display and a very unique function. Find out more about what makes our watches so unusual.