CHRISTMAS SALE

Calendar Watch Is The Perfect Gift

Still looking for a unique Christmas gift? Look no further: The Calendar Watch is a gift of a lifetime.

Enjoy discounts on all of our Calendar Watch models until the 25th of December!

Resembling cold-war era military radars, the Radar Watch is for all those who want to stand out in a crowd.

An e-paper display and over 200,000 radial pattern combinations make every Radar Watch truly unique.

Back the Radar Watch on Kickstarter at up to 60% off the future retail price!

Back It Now

WHAT? is not your average watch brand. Our timepieces are truly unique. As unique as each of our customers.

It's not a smartwatch. It's not a classic watch. It's a WHAT? watch!

What? Calendar Watch Syncs Your Schedule, Skips The Notifications

The perfect gift for the stylish executive with enough of a design eye to realize that wearing an Apple Watch still looks pretty doofy

This New Smartwatch Is Perfect for People Who Hate Smartwatches

The Calendar Watch previews your schedule at a glance

A minimalist approach to smart gear

An Interesting UX Design Departure for Mechanical Wristwatches

This stylish smartwatch integrates a mechanical system with an e-paper screen

This smartwatch is the stylish way to keep a calendar on your wrist

What? Calendar Watch Halts The Phone Glances

At first glance, it doesn't look like a smart watch. And that's the entire point.

Super stylish Calendar Watch breezes past Kickstarter target

WHAT? is revolutionizing the watch industry one watch at a time.

We make unique watches for extraordinary people. We are changing the way you look at time. Find out more and be more WHAT?

#TimeForTheUnusual