CHRISTMAS SALE

Calendar Watch Is The Perfect Gift

Still looking for a unique Christmas gift? Look no further: The Calendar Watch is a gift of a lifetime.

Enjoy discounts on all of our Calendar Watch models until the 25th of December!

RADAR WATCH

Press the Button to Find Your Style

Resembling cold-war era military radars, the Radar Watch is for all those who want to stand out in a crowd.

An e-paper display and over 200,000 radial pattern combinations make every Radar Watch truly unique.

Back the Radar Watch on Kickstarter at up to 60% off the future retail price!

CALENDAR WATCH

Your Schedule on Your Wrist

TIME FOR THE UNUSUAL

Who We Are

WHAT? is not your average watch brand. Our timepieces are truly unique. As unique as each of our customers.

It's not a smartwatch. It's not a classic watch. It's a WHAT? watch!

BE MORE WHAT?

WHAT? is revolutionizing the watch industry one watch at a time.

We make unique watches for extraordinary people. We are changing the way you look at time. Find out more and be more WHAT?

#TimeForTheUnusual