CLASSIC

RADAR

MODERN

POCKET

ACCESSORIES

ACCESSORY

An icon is born

With it’s iconic, refined features, the classic model pays tribute to the heritage of watchmaking. It’s polished stainless steel case provides a classic feel, with both comfort and durability, while it’s hardened mineral glass provides a rugged surface that is made to last.

white

black

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HOW IT WORKS

1. Seize the

MOMENT

We all have had moments in our lives that stand out among the others. Whether it’s the perfect ending to a night or the start of something great…

2. STOP THE

TIME

… stop the time with What? Watch and help the moment to live on. By pressing the red button, you create a visible memory mark on the watch face that allows you to reflect on that moment everytime you glance at your watch. Organized by month, these marks create the unique pattern of moments in your life, visible throughout the whole year.

3. Remember it

ALWAYS

The moments from the watch are timestamped and synced with the What?Now app. The precise timestamp can be paired with photos and descriptions of the memory to provide an enhanced platform for reflection that preserves the connection to the moment in time, and allows you to remember it always.

4. Share it with

FRIENDS

Moments are meant to be shared. Whether the important people in your life were there or not, a moment can be shared with them through the social functions of What?Now. Friends can be allowed to view the important moments in your personal journey or can collaborate to create a story of shared experiences.

Seize the

MOME
NT

We all have had moments in our lives that stand out among the others. Whether it’s the perfect ending to a night or the start of something great…

Stop the

TIME

… stop the time with What? Watch and help the moment to live on. By pressing the red button, you create a visible memory mark on the watch face that allows you to reflect on that moment everytime you glance at your watch. Organized by month, these marks create the unique pattern of moments in your life, visible throughout the whole year.

Remember it

ALWA
YS

The moments from the watch are timestamped and synced with the What?Now app. The precise timestamp can be paired with photos and descriptions of the memory to provide an enhanced platform for reflection that preserves the connection to the moment in time, and allows you to remember it always.

Share it with

FRIE
NDS

Moments are meant to be shared. Whether the important people in your life were there or not, a moment can be shared with them through the social functions of What?Now. Friends can be allowed to view the important moments in your personal journey or can collaborate to create a story of shared experiences.

One less thing to charge.

With separate batteries for digital and analog functions, What? Watches feature battery life of up to a year for digital functions, and years for the analog movement. What Watches never need to be charged. Just change the batteries when necessary.

Embrace the extraordinary. Stop the time, save the moment.

WATCH THE VIDEO

IT’S NOT A SMARTWATCH

The Classic watch has been designed and manufactured without compromise to fit incredible functionality into the sleek and compact case. The stainless steel case is paired with diamond hardened mineral glass for durability. The watch features a Swiss quartz movement as well as an e-paper display, bluetooth 4.0 connectivity, and 2 separate batteries for both analog and digital functions.

Body Ø

42mm

Body height

12.25mm

Strap width

20-18mm

Wristband length

75mm + 115mm

42mm

12.25mm

20-18mm

75mm + 115mm

FEEL THE

LOVE

Relationship diary: Keep track of all of the special moments that you share with your better half. Remember anniversaries, firsts, and all the good times that happen in love.

WATCH THEM

GROW

Kids: Cherish those fleeting moments watching your child learn and grow. Keep track of milestones, special moments, first words, and more.

FOR THE LOVE OF THE

GAME

Football / sports goals or wins: Ramp up your dedication to your team with What? Watch. Save moments of victory, defeat, or anytime spent enjoying what you love - the game.

REMEMBER GETTING

THERE

Traveling experience: Any break from normal life is something to be remembered. Whether it was a week in the City or a day at the beach, remember your travels with What? Watch.

Shop bands for every Moment

With it’s iconic, refined features, the classic model pays tribute to the heritage of watchmaking. It’s polished stainless steel case provides a classic feel, with both comfort and durability, while it’s hardened mineral glass provides a rugged surface that is made to last.

white

black

Quantity

BUY ACCESSORIES

A sexy watch
connected
to your
phone

PRODUCT HUNT

Designed by famed Japanese
art director Masashi
Kawamura and an European
designer Daniel Julier

HIGSNOBIETY

This watch lets you
save the precise
time a noteworthy
moment happens

UNCRATE

What? Watches are
definitely up there with
the best of them in
terms of style.

Tech Times

If I was heading to a wedding
or a date, this is the watch
I would want to wear, not my
Moto 360 or Apple Watch.

CNET

Fusing
minimalist elegance
with a modern
edge

EDGEMEDIANETWORK

What watches
wants to reshape
your relationship
with time

SELECTISM

What? Watch is a
contemporarybrand that’s
offering a new way to
interact with time

GEARPATROL

Item of the Day:
Stop the time watch

ACCESSORIES MAGAZINE

A sexy watch
connected
to your
phone

PRODUCT HUNT

Designed by famed Japanese
art director Masashi
Kawamura and an European
designer Daniel Julier

HIGSNOBIETY

This watch lets you
save the precise
time a noteworthy
moment happens

UNCRATE

What? Watches are
definitely up there with
the best of them in
terms of style.

Tech Times

If I was heading to a wedding
or a date, this is the watch
I would want to wear, not my
Moto 360 or Apple Watch.

CNET

Fusing
minimalist elegance
with a modern
edge

EDGEMEDIANETWORK

What watches
wants to reshape
your relationship
with time

SELECTISM

What? Watch is a
contemporarybrand that’s
offering a new way to
interact with time

GEARPATROL

Item of the Day:
Stop the time watch

ACCESSORIES MAGAZINE