Time For The Unsual
WHAT? is revolutionizing the watch industry one watch at a time.
We are rethinking traditional timekeeping. We build high quality watches that use just the right amount of technology to set us apart from both smartwatch and classic watch brands.
Each watch in our portfolio is truly unique in concept, design and functionality. We make watches for people who like to stand out and make a statement.
Our watches are created according to Scandinavian design principles: Functionality, simplicity and clean lines. When it comes to watch-making, Swiss engineering is best in class. That‘s why it’s at the core of everything we do.
We are convinced our watches will add value to your product-portfolio, as they are truly unique and innovative.
Our watches stand out in the very competetive watch-market and give you a competetive advantage. Find out more about our watches below.
Get in touch for a personalized wholesale offer and join the WHAT? revolution!
HAND MADE FROM THE HIGHEST QUALITY MATERIALS
When it comes to quality, we don‘t cut corners. All of our products are hand-made with the finest materials. Italian leather, high grade stainless steel and mineral hardened glass are used extensively to provide our customers with premium products and experience(s).
The perfect gift for the stylish executive with enough of a design eye to realize that wearing an Apple Watch still looks pretty doofy