The What? flagship store will open in Williamsburg, Brooklyn, in fall of 2015. The store is located at 106 N6th Street and designed by local architecture and design agency, Dash-Marshall.
The store will carry all the What? timepieces as well as a carefully curated selection of other design focused items, from audio speakers to accessories.
Combines the best of
traditional analog, stylish
design, and smart watch
functioning
If I was headingto a wedding
or a date, this is the watch
I would want to wear, not my
Moto 360 or Apple Watch.
Fusing
minimalist elegance
with a modern
edge
We have launched our exclusive pre-order mode. Our products are ready for shipping in approximately 2-4 weeks. Sign-up to hear updates.
