The first line of What? Watches allow the wearer to see time not only in hours and minutes, but also in the moments which give life meaning. By pressing the red button, the wearer will stop the time, creating a personalized memory mark on the watch face to help the moment to live on. When the wearer is more aware of the meaningful moments in their life, they will better remember the past and further appreciate the present.
The watch also works in tandem with a phone application to track, share and enable continual addition of
moments, in a way that is both poetic and practical. The application is connected to the watch via Bluetooth
4.0 to synchronize each moment.
What? Moments App offers an extended way to catalog those moments worth remembering. It’s a personal
network that allows you to share what matters with the people who count, and collaborate with those people to document the shared stories which make up meaningful relationships.
The application allows you to track
time in moments rather than in hours and minutes. By adding a moment on your watch, you create a digital
timeline animated through photos and video, highlighting the moments which give your life meaning.
The timepiece features Bluetooth connectivity, a custom e-paper display, and simultaneous analog and digital functions. Yet, we don’t define our products as smart watches. We believe that watches are a utility for your life, and should be free from distractions like daily charging, allowing the wearer to focus on the moments that matter. Powered by two separate batteries for both digital functionality and precision analog movement, the batteries last over a year with standard use.
Combines the best of
traditional analog, stylish
design, and smart watch
functioning
If I was headingto a wedding
or a date, this is the watch
I would want to wear, not my
Moto 360 or Apple Watch.
Fusing
minimalist elegance
with a modern
edge
We have launched our exclusive pre-order mode. Our products are ready for shipping in approximately 2-4 weeks. Sign-up to hear updates.
