What? is the Calendar Watch about

Simple and stylish - this watch allows you to see the composition of your busy and free time during the day, in an intuitively perceprive pie-chart form. Dark segments mean appointments or events, while the lighter ones mean free time. So now you can see how your day looks like with a quick glance at your wrist.

1/ User's Calendar

1/ User's Calendar
The user can keep his/her habits by using his favourite digital calendar.

2/ Syncronize App

2/ Syncronize App
The WHAT? syncing app runs in the back ground, constantly listening for calendar changes to be pushed to the watch.

3/ Calendar Watch

3/ Calendar Watch
The calendar watch listens to the WHAT? syncing app and updates the respective segment when something has changed.
Work-life balance

Work-life balance

Once the phone and watch are paired, the App transfers your appointments in your calendar to the watch. Appointents are shown as a series of corresponding dark segments. The lighter segments relate to your free time, showing you quickly how your day is looking.

How it's built
Calendar Watch Aqua Blue Buy Now

How it's built

How it's built

Wear it your Way

Wear it your Way

Our aim is to create products that are distinctive and interesting. The products will provide both great value for the money, and truly meaningful emotional benefits. Our watches combine digital and analog, technology and style, in distinctive and original ways. From Tokyo to Helsinki, Zurich to New York, our global design perspective serves to reshape the way that What Watch wearers perceive and interact with time.

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Work Modes

Fixed Mode

Fixed Mode

In Fixed mode, the watch shows a fixed 12h period of your choosing, and the display is completely updated every 12 hours.

You can choose what you want the watch to show, for example maybe your work day from 7 a.m. to 7 p.m. or 9 a.m. to 9 p.m.

Flexible Mode

Flexible Mode

In Flexible mode the watch shows the next 12hours from the hour hand, and is updated
segment by segment every 15 minutes tracking with the hour hand.

In this mode you always see the next 12 hours.

The watch allows you to switch between the fixed or flexible modes.

The watch automatically synced to the right time even when you travel to different time zones.

Double tapping the watch reveals the 12-24h schedule for 3 seconds. Triple tapping syncs the watch with the linked phone.

The movements of the watch received data for 48 hours.

The watch notifies you by vibrating and by flashing the particular segment according to the alert time you have set in your calendar.

Calendar

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Monograph

WATCH

Available for pre-orders soon

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Stop the Time Watch

Get the Stop the Time Watch

Document the prized moments of your life with our connected watch.

Discover More
What?Now App

Get the What?Now App

The complimentary app to our Stop The Time collection; capture precious life moments, share them with friends and re-live those times.

Discover More