OUR MISSION
Our aim is to create products that are distinctive and interesting. The products will provide both great value for the money, and truly meaningful emotional benefits. Our watches combine digital and analog, technology and style, in distinctive and original ways. From Tokyo to Helsinki, Zurich to New York, our global design perspective serves to reshape the way that What Watch wearers perceive and interact with time.
THE CURIOUS KIND - MANIFESTO
We are the curious kind.
The innately insatiable.
The ones who feed on an instinctive need to explore.
We never hesitate, never relent.
We are always searching.
And we can always find another way. Why?
Because we question everything.
We take a second look.
Curiosity has found cures, matched opposites
and stumbled on lost troves.
It sees what’s hiding in plain sight, and
knows that everything is open to interpretation.
Curiosity can’t be cured, but it’s a welcome affliction.
Because somewhere, something extraordinary
is waiting to be discovered.
And curiosity will find it.
Every last stone will be turned.
Our lives are an ongoing investigation.
But we’re not in search of a conclusion.
Only better questions.
We are the curious kind.
And we’ll always wonder What is next.
WE ARE LAUNCHING SOON
We are weeks away from launching online sales. If you would like to know when this happens, please leave your email address and we’ll let you know when we have the products ready.
SIGN UP
